Short Message Service or SMS, a part of the GSM specification, is also commonly referred to as text messaging or "texting" as well. SMS is a method by which messages can be sent to a cell phone via another cell phone, a computer connected to the Internet, a regular land line, or a handheld device such as a personal digital assistant (PDA).

New research from mobile Youth shows that mobile messaging is faster becoming an integral part of their lifestyle. Indian youth are currently sending around 40 text messages a day per cellular connection and this volume will grow by more than 200 percent.

According to the research the mobile market in India is expected to reach to 1.67 billion users in 2008 and the value of mobile commerce is expected to reach $88 billion by 2009. With the growth in the cellular market, the marketers have found a new way of advertising to reach the consumers. According to the GSM association, the cellular phone users send 10 millions or more SMS in a month. The addiction towards SMS and its popularity among youths has contributed to SMS advertising to emerge as the most suitable and effective medium for advertising.

The SMS has emerged as marketing communication phenomenon for the advertisers to reach their clients anywhere, anytime. One can use SMS gateways to generate the maximum awareness in client’s mind with the minimum possible costs. The SMS gateway can also be used for brand recalling. The SMS marketing provides a sure shot method for reaching a wide base of clients; more and more companies are using this method to reach out to their client base. According to the research the text message advertisements have found to boost the clients’ inclination to purchase by 36% which explains its popularity among marketers.

Short Message Service has the ability to send & receive text messages to and from mobile phones.  Short message content is limited to 140 ASCII characters. SMS Gateways provide a way to send SMS to mobile phones and pagers. With the advances in SMS technology, it has become easy to send bulk sms around the world. Whether it will be a single message, or a multiple message i.e. the list containing millions of numbers.

By using a bulk sms gateway, we can deliver bulk sms's worldwide quickly, cheaply and reliably. Exemplar e solutions is providing this service which helps other companies to deliver there SMS to there target market. A company just need few things to take maximum advantage of IT to enhance there productivity, an internet connection, PC software and bulk sms solution that plugs in to database.

Some Bulk sms gateway solutions include sending SMS via a web based interface or connecting your own application direct to their gateway via the internet. Depending on the requirement, company can select a sms solution.