Whether you are experiencing the effects of workforce reduction, corporate restructuring or growing disillusionment with your current employment situation, it is very easy to allow a sense of victimization to enter into your daily perspective. With the daily deluge of bad news that we are all experiencing lately, it would be hard not to buy into it.

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Among career transition professionals, one of the catch phrases that is being bantered about these days is “personal branding.” Popular wisdom dictates that you must not only have a strong personal brand, but also must have the ability to project that brand 24/7! No wonder many people are walking around thinking….”whaaaat????”

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The ancient Greek playwright, Sophocles once said, “Look and you will find it--what is unsought will go undetected.” These words are even more powerful in our contemporary times than they were in ancient Greece. With career options rapidly changing in new and unexpected ways, it is vital that you develop a laser focus on what it is you DO want in your career path.

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